Social Media

Maybelline's CGI Mascara Video—& Why It's Going Viral Again

Beauty is embracing CGI technology & creating memorable campaigns—but social media users say the new Kylie video for Asos is too much like Maybelline's.

Marie Redding, Senior Editor 08.17.23

Ranking the Top Vegan Beauty Brands on Social Media

Florence by Mills ranks at #1, according to research conducted by 'Easy Vegan Recipes.'

07.08.23

Nivea Debuts Pride 2023 Campaign in Canada

Nivea—a Beiersdorf Canada brand—is supporting Pflag Canada and its summer leadership camp for LGBTQ2S+ youth.

06.23.23

Colab Launches Social Media Campaign

Colab is 'TikTok's favorite dry shampoo'—with an eye-catching package design.

05.18.23

Cosmetics | Skin Care/Sun Care

Top Beauty Brands Slaying Social Media in March

Rare Beauty is the #1 cosmetic brand on social media in the U.S.—& Tribe Dynamics ranked skincare, haircare & more, take a look.

04.19.23

Dove's Self-Esteem Project Takes On Social Media & Mental Health

Dove is partnering with Lizzo, Common Sense Media and ParentsTogether Action to advance legislation around social media safety for kids.

04.17.23

Hair Care

Vegamour Drops Certain Advertising Claims Prompted by NAD Review

Vegamour deletes Instagram and Facebook posts—and makes review sites private.

04.13.23

Cosmetics

Sephora & TikTok Partner to Connect Rising Beauty Brands with Content Creators

Topicals, Eadem and Hyper Skin, three brands from the 2021 Sephora Accelerate cohort, are the first to join the program.

03.13.23

CEW's 2023 State of the Industry Report—& Top Beauty Trends

CEW presents the top beauty trends for 2023 and beyond—according to Iced Media, Mintel, Google + Spate, Nielsen IQ and The NPD Group.

Online Exclusives Nancy Jeffries, Contributor 03.01.23

Estee Lauder Canada Plans To Debut Its #WeArePlenty Campaign

Launching in time for International Women's Day, Estee Lauder chose three women to feature in the campaign.

02.27.23

Top 10 Beauty Brands in the U.S. for Q1 2022

ColourPop, MAC, and Anastasia Beverly Hills are the top 3 beauty brands in the U.S. for Q1 2022, ranked by Tribe Dynamics for earned media performance.

05.19.22

Top 10 Highest-Ranking Beauty Brands on Social Media

MAC, Eucerin & Bumble and Bumble top the lists of highest-ranking brands in cosmetics, skincare & hair care—here's why.

03.24.22

Beauty 'Flaws' Are a TikTok Trend

Popular TikTok filters include freckles & other beauty 'flaws'—and weren't they always in vogue?

Elle Morris, Senior Vice President of Global Strategy at Marks 03.07.22

Clinique Creates Its First NFT

Its a limited-edition digital representation of its iconic Black Honey—see the video below.

10.19.21

Most Loved Brands—in the US & the World

Talkwalker ranked all types of companies—here are the beauty brands that made the cut.

Marie Redding, Senior Editor 06.23.21

Fragrances

Marc Jacobs Fragrances Hosts Fundraiser on Cameo for the LGBTQIA+ Community

Perfect Marc Jacobs recruited the help of Lance Bass, Amanda Lepore, Chaka Khan & others to help raise funds & spread the message that 'we are all perfect.'

06.15.21

Skin Care/Sun Care